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To Niche or Not to Niche as a Projector

The first thing I thought when I learned that my energy type affects my business is “well…shit.” Because I had such a negative outlook on being a Projector in business. I had barely any knowledge about what this was going to mean for me overall, I didn’t know how the heck invitations were supposed to work in business, and I didn’t want to niche down because it felt like putting myself in a constrictive box.

Now, today we won’t go into everything I just laid out, but we will go into the whole Niche dilemma. And I’ll get to the rest of those topics in the future.

If you haven’t read the blog post or listened to the episode about Invitations yet, go check that out after you’re done here. I have a very different perspective on invitations that you may never have been told before – and it’s one of the secrets to your projector magic!

What’s a Niche?

Niche, (pronounced knee-shh or nee-sh), is an area or topic that you excel in and know at great lengths that’s specific to either the type of people you help or the problem you help solve.

For example, Business is not a niche. It’s a category.

You can niche down three ways:

  1. Work specifically with one area of challenges that you solve – regardless of who encounters the challenges.
  2. Work specifically with a certain group of people – regardless of what challenges you’re helping them solve.
  3. Do both so that you’re working with a specific group of people who have a specific set of challenges you help them solve.

For example, let’s say you’re a Pilates instructor. You could help Expectant Moms (that’s your who) that want to stay fit during pregnancy with Pilates (that’s the solution to the challenge they could be looking to solve).

There’s many different ways to niche down. These are two specific ways, but you could stay broader as well.

To Niche or Not to Niche – That is the Question

MY personal opinion is: YES.

However, hear me out because I don’t mean to go dig yourself a small hole of one topic.

Here’s the baseline question I like to ask:

  • Does it feel constrictive to you?

If it feels like too small of an area for you to be in, broaden up. If it feels like there’s wayyy too much to cover so you’re not really covering anything, niche down.

Ideally, you’re looking for YOUR sweet spot. And your sweet spot will look different than others. And that’s okay!

The best part is that you don’t have to niche down right away.

Start with what you DO know

If you’re not ready to go niching down because you aren’t sure about it yet, then don’t go too deep. ESPECIALLY if you’re just starting out as an entrepreneur.

Every single person who has started a business has pivoted, even if they don’t readily or up front tell you that they have.

It takes time and testing to figure out what works best for you. Give yourself permission to pivot. Give yourself permission to test out different things. No one else cares if you pivot; BUT they WILL care if they can tell you hate what you do. That kind of energy isn’t fun to be around.

So if you don’t know exactly who you want to help yet, don’t niche yet.

If you don’t know exactly what problem you solve yet, start with a category instead.

As you go and as you create content, you’ll figure it out by feeling whether you like to talk about certain things.

Pivot, Pivot, Pivot!

Anyone else having Friends flashbacks to Ross as they’re carrying the sofa up the stairs? No? Just me?

Live by this: Each time you take a step forward, you’re one step closer to figuring it out.

For me, I pivoted over 30 times in under a year. Why so many? BECAUSE I HADN’T FOUND THE RIGHT ONE YET.

AND as a plus, since I didn’t hold myself back from pivoting, I was able to take as many steps forward as I needed to in order to get where I am today. And I’m so freaking glad that I didn’t take multiple years to do it!

There’s NO shame in pivoting.

The only one stopping you from taking steps towards your future is YOU.

The only one judging your progress is you.

Think of it this way: The ones who say ANYTHING negative to you about your journey are the ones who AREN’T on a journey of their own. Because the ones who are on their own journey don’t have the time or care for what you’re doing since they’re focusing on themselves.

Another gem: Don’t take insult from those you wouldn’t even take advice from.

Just saying!

What it looks like IRL

Let’s say you eventually will want to be that instructor we talked about earlier.

If you don’t know that you want to teach Pilates yet, start with Fitness.

Start creating fitness content on your platform of choice.

When you’re creating this content, you’ll realize “wow, I like creating [this] type of content more” and do more of that.

When you start working with people, see which people you enjoy working with the most.

These are the ways to keep taking steps forward.

You’ll end up going from Fitness to Low Impact Fitness to Mindful Fitness to Yoga to Pilates. Not specifically these or in this order, but you see how it went down in niche across the progression. That’s what you’re doing.

Allowing it to progress naturally.

And that’s actually the last big thing we’ll talk about.

Don’t force it

Too many times I see people force themselves to fit in a box they didn’t even care for in the first place.

The more you allow yourself to natually move forward, the faster you’ll find your niche.

I know it seems counterintuitive, and as a Projector it may be hard to trust and lean back, but that’s the BEST, fastest, and easiest way you’re going to find what’s right for you.

Final Thoughts

So overall, should you as a Projector niche down?

Yes. But only to your sweet spot.

If you have questions on this, let me know! We’ll dive deeper in the future, this is just the basis. And tell me, are you a projector in business? Do you have a niche or do you despise the niche down idea?

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Where to be Online as a Projector in Business

There’s so much contradictory information out there about “what platform to be on to succeed”. And let me be the first to say: it’s all bullshit.

While, yes, there are certain places more people are, such as Instagram and Facebook, that doesn’t mean you HAVE to be there too.

ESPECIALLY if your energy just abhorrs those platforms.

Great news! You don’t HAVE to be on them if you don’t want to be.

So where should a Projector in business be online? Let’s dig into it.

First, step away from the business rules you’ve been taught.

Most likely, you’ve learned business strategy from Generators or Manifesting-Generators. I know I did!

I was SO upset with myself that none of the business strategies were working for me.

I thought there was something inherently wrong with me.

People didn’t like ME when I used those strateiges.

Why?

Because it didn’t FIT my energy.

It was like trying to fit myself in a box that was already full. I wasn’t even in the box at all. So I just metaphorically carried around the heavy box hoping one day I might be able to fit inside of it.

Narrator: that didn’t happen.

In fact, it only got worse because I got SO tired of carrying around the box.

It was draining, exhausting, and it really took the fun and enjoyment out of being in the business world.

I was so discouraged!

How did it change for me?

I started listening to my intuition, and you should too.

When I finally started just releasing what wasn’t for me, when I finally just set down the box and walked away from it, I started feeling lighter.

I started feeling like I could move freely again.

I felt like a breath of fresh air filled my lungs.

It did take me a while to recover, with the bitterness I felt and all, but once I did: I felt free from the heaviness that held me back.

I questioned “Okay, if all of that wasn’t working for me, what will?”

I started doing the exact opposite of what I was being told.

And, not everything needed to be the exact opposite, but the point is that I allowed myself to FIND what worked for ME.

And that’s where you may want to start as well.

So, where do you want to be?

Let’s say you scrapped everything you’ve been taught about how “business is supposed to look” right now.

And you were just leading with your energy and where you DESIRE to be.

What platform would you choose to be on?

Do you prefer short quips and dropping words of wisdom quickly? Twitter or platforms similar to Twitter may be for you!

Do you like community and being able to chat with other people, be in the support groups, and just give advice (with detachment of course!)? You may enjoy platforms like Facebook groups, Reddit, or other places you can gather virtually.

Do you like writing longer posts and really getting crafty with your words? Blog sites like WordPress, Medium, and similar sites would be great.

There’s a whole long list of other choices too, but you get the point.

And while we’re on the topic…

When you start scraping everything you’ve learned, you may notice that the niche you chose in the first place just isn’t what you want to do.

Some more great news: You can pivot and change it.

Most people don’t allow themselves the freedom to change their minds.

But why would you rather be stuck in something that you hate JUST to say you “haven’t changed your mind”?

What’s wrong with changing your mind?

Absolutely NOTHING is wrong with changing.

In fact, people who haven’t changed in months (or even years, yikes!), are the exact people who are stuck and stagnant.

Now, I’m not saying that you have to change your niche every few months or years, I’m saying that change bring evolution. No matter what area of life it is in. And you have the 100% choice to change whatever you want, whenever you want.

And ANYONE who tells you differently is just upset because they want to change too, but they don’t have the courage to do so yet. So they’d rather shame you than make the change themselves.

The Bottom Line

YOU decide where to be in life. YOU have the power to change your situation. And only YOU can figure out what’s in alignment with your energy.

Starting with your business platform if you want. But you could start anywhere else in your life if that feels right.

So, where do YOU want to be? And what do you feel YOU need to change to live a better, more aligned, life for yourself?

Have fun!